I am an award-winning design researcher bridging the academic and commercial worlds.

I am the Academic Portfolio Lead for Design in the School of Design + Creative Industries at University of Greenwich; and the Cultural Research Director of AFB Research.

As Cultural Research Director, I bring my expertise in qualitative research, cultural semiotics, futures, trends, and forecasting to work for blue-chip clients across technology, healthcare, placemaking and the third sector. I help clients develop new products, services and strategies by providing insights to assist them in creating socially impactful and commercially successful solutions, which foster inclusivity.

As Academic Portfolio Lead for Design in the School of Design + Creative Industries at University of Greenwich, I direct, manage and design industry-leading design programmes at both undergraduate and postgraduate levels.

My academic research is centred around critical materialities, making images and objects speak through different disciplinary practices across visual and material culture. My specialism is the history and theory of technology and media.

I came to design through philosophy, critical theory and cultural studies. My current academic project is called The Coral Notes. My previous project on slime, exploring its cultural meanings and its design histories, was called Slime Diaries.

I also have lots of projects and ideas. I call them Crazy Hare-Brained Schemes (CHBS) and I document them here, as works-in-progress and as an archive.